Handmade Beauty Connection
May 15, 2006


A Publication of The Indie Beauty Network
ISSN 1530-9630 | Volume 7, Issue 21
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1. IBN Member Update: Welcome New & Renewing IBN Members!
2. Handmade Beauty Business Magazine: Start Checking Your Mailboxes!
3. Lifestyle CEO Report: Packaging Your Products To Sell
4. Handmade Beauty Trivia Question: win something wonderful!
5. Feature Article: From Layoff to Payoff
6. Thriving Through Cancer: How One IBN Member Is Defying The Disease

Handmade Beauty Recipe of the Week: Fizzling Shea Powdery Bath Oil


1. IBN Member Update: Welcome New & Renewing IBN Members!

Welcome Renewing Members!

Country Lane Baskets & Herbal Soaps | Jo Anne Farrell | Virginia
* Our soaps and other beauty products are made in small batches on our farm in the beautiful Shenandoah Valley of Virginia. All products are made with natural ingredients with no chemicals, preservatives or petroleum based products.

Shakti Aromatic Energy | Gina Rafkind | New Jersey
* All-natural aromatherapy products that are chemical and pesticide free and never tested on animals. Our product line includes a luscious lip and cuticle butter, whipped body creams and body/massage oils with new products on the way. All are handmade with pure essential oils and lots of love. Unscented products are available by request.

Welcome New Members!

Online Labels | Matt Hamilton | Florida
* Since its launch, Online Labels, Inc. has grown into the largest provider of laser and ink jet labels on the Internet. Online Labels, Inc. is a division of Consolidated Label. Consolidated Label is one of the largest label manufacturers in the Southeastern United States manufacturing over 50 million labels weekly. Consolidated Label is a customer driven company dedicated to providing its customers with the best service in the industry

Incredible Labels.com | James Mundell | New York
* Custom die-cut full color labels for your products. Great prices. Smudge proof available.

IBN Members On the Move!

Last week, I told you that IBN member Saipua Soap (formerly Creekside Soaps), was featured in the premier issue of Martha Stewart's new magazine, Blueprint! Adding to their good news, Martha was on the Today Show on May 11 chatting it up about her new publication and some of Saipua's soaps were part of the display. Martha described them as lovely and a  perfect addition for any bathroom.

IBN member Karen White of Natural Impulse Handmade Soap tells me that her soap is featured on page 268 of the June 2006 issue of Better Homes & Gardens. Congratulations Karen!

Learn more about our members and their exciting activities by visiting their Web sites through IBN's Online Member Directory, now with 4 ways to search: (1) by state/country; (2) by member business name; (3) by keyword search; or (4) using our new alphabetical listings.


2. Handmade Beauty Business Magazine: Start Checking Your Mailboxes!

The 1Q 2006 issue of the Handmade Beauty Business Magazine is here and shipping starts right away! There are several exciting features, among them: (1) an update on the products liability insurance issue; (2) a feature on members with physical retail or spa locations; (3) an article on the FDA's Good Manufacturing Practices; (4) an article to help you set up your employee handbook; and MORE!!

Plus meet the 2006 Handmade Beauty Business of the Year! Stay tuned next week for an interview with the new winner in this newsletter!

To subscribe, click here!

Please support our magazine sponsors! To learn how you can associate your brand with the first and only full color print magazine representing our growing industry, click here to request our Media Kit!


3. Lifestyle CEO Report: Packaging Your Products To Sell

\Life.Style CEO\n. A person who owns and manages a business, not solely for financial gain, but also to enjoy the personal rewards of entrepreneurship, independence, flexibility and fun.

Jo Ann Hines, who calls herself "The Packaging Diva," joins me today to share what you need to know about packaging your products. You have to have a package to sell a product, and nowhere is that more evident than in the beauty industry where the right package can catapult a product to sure-fire success. The wrong package, or poor packaging, can doom a product to failure and send customers straight to the competition, no matter how good the product on the inside may be. Join us to learn tips and tricks on choosing the bet packaging for your products. Join us LIVE at 1:00pm EST at Global Talk Radio.com. Just click on "Listen Live" at the home page to join us!

Upcoming Lifestyle CEO Show Guests ::

May 22:
Author Rachel Hamman and I will talk about Rachel's new book Bye-Bye Boardroom: Confessions From a New Breed of Stay-at-Home Moms. Rachel talks about her interviews with moms all over the country (including me!) who abandoned the corporate board room to have more family time and own their own businesses.


4. Handmade Beauty Trivia Question: last week's winner was Susan Goodman of Lompoc, California. Susan won some handmade soap!

Last Week's Question:
The elephants of Africa love my fruit, which is succulent and rich and used to make a delicious beverage produced only in Africa. My fruit also produces an oil high in anti-oxidants and oleic acid, so it is fabulous for the skin. To win, be the first to provide the common name of the name of the plant talking above, the name of the beverage produced and the name of the skincare oil.

Last Week's Answer: marula tree, Amarula, marula oil

This Week's Question: State the first and last names of the IBN member whose business is named for the botanical name of the common marshmallow, the healing herbal ingredient that she calls the "star" ingredient in her product line.

Be the first to answer and win something delicious!

Please read the contest rules here before submitting your entry. Put "TRIVIA CONTEST ANSWER" in the subject line or your answer will not be considered. While time does not permit me to respond personally to all entrants, the winner's name will be announced in the next newsletter!


5. Feature Article: From Layoff to Payoff

Unlike many people facing the uncertainty of being laid off from a good job, in late 2001, Renee Deal of Deal Farm Soap jumped at the chance when she heard about the possibility of being laid off at her job of 7 years. In fact, she went to her boss and literally asked him to include her in the cuts! There's only one thing I know of that could make someone who is gainfully employed doing something they are good at make a move like that, and that's the discovery of a whole-hearted passion. One that makes the world spin on a different axis and pulls you toward it with a vengeance.

An Entrepreneur Since Age 9

Even as a young girl, Renee Deal had been a creative soul. As an only child, she had the undivided attention of a lot of people and didn't have to share time or space with siblings. Perhaps in part because of this, her parents allowed her to have as many animal pets as she wanted -- so long as she paid for their food. As a result, Renee tested her wings as an entrepreneur at the tender age of 9 when she began raising parakeets. To pay for their food, she made jewelry and other items that she sold to tourists who came to visit her hometown of Salem, Massachusetts. She also bought animal food in bulk and broke it down to sell into smaller quantities to kids in her neighborhood who had pets.

As a child, Renee visited a petting zoo as a child, where she fell in love with one of the baby goats, which followed her around the zoo for the entire day. "I didn't understand why my parents wouldn't let me take one of them home," she recalls. And so all those years ago, Renee's affinity for goats was born. It would not manifest itself until decades later. But I'm getting ahead of myself.

... Like Soap With Trees Sticking Out

Renee graduated from Rhode Island School of Design in 1994 with a major in Industrial Design. She landed a job designing footwear and settled into a promising career in the design field. Before too long, she began getting restless. She married her husband in 2000 and about a year later, uncertainty settled in at her job. By then, Renee had already started playing around making soap in her kitchen. While her first batch turned out "strange," she loved it and was hooked. "My first batch was made with hydrogenated oil and dried peppermint I had grown in my garden. The finished product looked like soap with little trees sticking out of it," she laughs. Still, Renee was proud of her accomplishment and the fact that she had created it from nothing. She began to experiment more, and got better and better at it.

"I loved the way it made my skin feel. I got a few books and did some Internet research and discovered what I heard was the 'Cadillac' of handmade soap -- that is soap made with goat milk," she says. Renee reasoned that if soap made without goat milk was great, then soap made with it must be wonderful. "I love the idea of making and using something handmade. It's neat and different," she explains. So she continued her kitchen soapmaking adventures until she had perfected things enough to think about selling soap.

The Layoff

It was during these days of experimentation that rumors of layoffs at her company began to spread. While everyone else was running scared, Renee found subtle ways to let her boss know that she wouldn't mind getting the ax. And he caught the hints. Renee was let go in May 2002, but unlike many who find themselves out of a job overnight, she started buying goat milk in larger quantities from local farms and set up shop.

A Big Purchase

Renee and her husband drove to New York where they met with former IBN member Pat Fountain. Pat used to own a successful goat milk soap business and she was in the market to sell. Renee liked what she saw and she and her husband returned home to think things over. It wasn't long before they rented a van, drove back to New York and purchased many of Pat's business, which had been called Heart's Delight. Among the items purchased were supplier and customer lists, pot tippers, large molds, a manual soap cutter, baker's racks and more. Today, Renee can make 300 bars of soap at a time, and this is only half the capacity of the equipment she has. "Judging from the price of the same equipment today, I got a real bargain," says Renee. "The equipment was in great condition and I think I got it at somewhere around 50% of the cost," she adds.

Getting Started

Renee returned home to ramp up Deal Farm Soap quickly. At first, she molded her soap using PVC pipe, but after deciding that was "too much work," she switched to standard rectangular shaped bars. Her husband and father built her a nice workshop space and some drying racks. Also, Pat Fountain had a commercial 2-burner hotplate that she had never used. Renee's husband and father built her a contraption with legs that holds the burners safely in place so she can warm a large amount of oils without much physical labor.

Renee relies heavily on the Internet for sales. Her husband is a software engineer and does a great job of translating Renee's vision into pixels, bits and bytes so she has saved a lot of money using his expertise. He even customized a shopping cart especially for her. Renee like the fact that her company has a name that conveys the "farm fresh appeal" of her goat milk soap.

The Payoff

It took Renee a year and a half to become profitable and sales moved steadily in an upward direction until early 2005 when she added to her "to do" list by becoming a mother. After Pearce was born, Renee had to let things flatten out for a bit until she could adjust to her new life. "When I was pregnant, I talked my husband through making soap and I did less craft, holiday and art shows like the popular Boxford Apple Festival during pregnancy and after Pearce was born," she recalls.

Not surprisingly, Renee says that the most difficult thing about owning your own handmade beauty business is making money. "Like a lot of craft type businesses, it's a lot of physical labor and a lot of things have to be done by hand," she says. "I have paid listings through search engines for terms relating to goat milk soap and I bid for placements using popular search terms, but there's much more I could be doing," says Renee. "I'm taking my time because I want to do it right," she adds. "My quarterly online newsletter is popular and helps advance sales and I hope to add some profitable link exchanges."

The Payoff

Today, Renee owns the business of her dreams where she can spend as much time as she'd like with her son an still generate income for the family. She says she's fortunate to have a supportive husband with an income that allows her to have a small business of her own. "He just got a new job where flex hours that will allow him to be home by 4:30 every afternoon, and I'm looking forward to that because it means I'll be able to get more work done during daylight hours and focus on some things I haven't had a chance to focus on for a while."

Over the past few years, Renee has added skin salves, shea butter moisturizer and goat milk cream to her line of goat milk soap. You can stop by and get some of your own goat milk goodies at Renee's website.


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6. Thriving Through Cancer: How One IBN Member Is Defying The Disease

As small business owners, IBN members are used to pushing through the stress associated with owning and managing a business. Even when the stress is "good" (lots of new orders during the holidays, packaging and shipping products to media outlets for possible feature, etc.), it can still be tough to handle the pressure of being responsible for the rise or fall of a business. But those of us who do not also have a serious health issue to contend with only know part of the struggle.

As IBN's president, from time to time, I come into contact with people who are living with serious health problems and who wish to slough off the inflexibilities of the traditional work force and start their own ventures. Just last week, I spoke with a woman from my church who is dealing with fibromyalgia. She volunteers her time to various ministries helping people with chronic illness and writes for various health related publications. Her days are filled with much physical pain, which sometimes translates into mental and spiritual problems, yet she presses on.

As we celebrate National Women's Health Week (May 14 to 20), I salute IBN members and women everywhere who are building businesses despite the challenges brought on by serious health issues. One such IBN member is Leah Vartanian, of Florida-based Leah's Natural. Leah was diagnosed with invasive breast cancer on December 20, 2005. "I got out of bed one night and something told me to do a self breast exam, and that's when I discovered something that felt like an eraser head," says the 59-year old mother of two grown children. Leah says that the 1.5 centimeter lump was not discovered on a mammogram. Leah did not waste any time setting up an appointment with her gynecologist, who told her it was probably a plugged duct. Leah was not happy. "I told him I wanted an ultrasound, now," she recalls adamantly. Her doctor made the appointment, which included an uncomfortable guided biopsy with a needle. Within 24 hours, Leah had a diagnosis, and the ordeal of uncertainty began.  

"I had lots of meetings with health professionals and I received all kinds of advice from other women. If you had a broken leg, you have it set. If you have cancer, you have a lot of options. Mastectomy, lumpectomy and various different types of treatments," Leah says. She opted for a lumpectomy. "I'm finding that this is a unique opportunity to learn how to make quick decisions," she says. Needless to say, this was not how Leah had planned to spend the holiday season.

Leah's surgery took place on January 3, 2006, and after recovery came the chemotherapy treatments -- a round of them every 3 weeks. "A chemo treatment would put me out of commission for a week, and then I was up for 2 weeks before I had to go back. This allowed me to keep the business going," she says. Leah started her business in 2003 and joined IBN in 2004. "My belief is that I got cancer for a reason. Since I'm in the skincare business and I have cancer, I have begun to make products that counter the horrible dry spells my skin encounters due to the chemotherapy treatments. I have begun testing products on customers and I'm receiving great feedback from my mineral makeup, which I sell at home parties." Leah says she's not an obsessive worrier and has learned to work hard at keeping her mind occupied, and owning her own business has helped her to do that.

Leah starts radiation treatments next month, and then she says she'll be "home free!" In the meantime, she is doing everything she can to remain upbeat, forward-focused and healthy. "I want people to know that breast cancer is not a death sentence and that the survival rate is huge," she says. "Do your breast exams and if you are diagnosed, consider your options and take swift action. I know many many more people who are surviving than dying," she says, "But there are a lot of people who freeze up from fear after a diagnosis and they don't do anything. That's the worse thing you can do," Leah advises.

Leah has catastrophic health insurance, which covers her chemotherapy treatments, but not any of the doctor visits or other medications. Leah has discovered that it pays to ask questions and insist on the best care. She has received a lot of financial assistance and free samples -- simply because she asked around and did her research. For example, some drugs that treat the side effects of chemotherapy are administered differently. By asking questions, Leah discovered that one drug is covered by her insurance when it's administered through an intravenous tube, but not via other methods. "Call the drug companies and ask them for help. It pays to do your research," she says.

Leah is a survivor, but more importantly, Leah is a thriver, and there is a big difference!. And in the midst of her situation, she is making herself available to help others who are dealing with cancer. If you would like to contact Leah to share your experiences or to borrow a bit of her strength and inspiration, she tells me that her email door is always open, and you can also find her through her website at Leah's Natural.


Best & Success!!
Donna Maria
Editor, The Handmade Beauty Connection
The Indie Beauty Network | www.handmadebeauty.com


Copyright (c) 2000 - 2006 by The Indie Beauty Network (IBN) and Donna Maria. All Rights Reserved. Unauthorized distribution or reproduction is prohibited. IBN does not necessarily endorse any product, event or ideology featured in The Handmade Beauty Connection (HBC) or on IBN's website. All information is provided on an "as is" basis and no express or implied warranties are given. Any use of the information contained in the HBC or on IBN's web site, including recipes, is solely at your own risk. IBN and Donna Maria disclaim any liability in connection with the use of all recipes, products reviewed and other information. Except for sponsorships, HBC refuses compensation from companies to feature or mention their names or products. Opinions expressed in any Product Review are personally those of the reviewer and do not represent the views of IBN, Donna Maria (unless she is the reviewer) or any other person or company.

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