Handmade Beauty Connection A Publication of The Handmade Beauty Network
April
5, 2004
ISSN 1530-9630 | Vol. 5, Issue 14
To subscribe, click here.
-->This Week's Sponsor <--
|
Bear Mountain
Wicks & Suds | Molly Kort | Colorado
* renewing member
Thistle
Ridge Soap | Jamie Estes | South Carolina
* renewing member; herbal soaps, bath salts, milk baths,
fizzies, lip balms and lotion sticks
Florestas
| Fernando Lima | New York
* conceptually natural products made with herbals, vegetable oils, aromatherapy essential oils and vitamins
Berkshire
Butter Co. | Erica Shrader | Virginia
* chososing the purest oils, butters and extracts to handcraft our bath and body products
Willow
Fairy Creations | Jenn Givler | Pennsylvania
* specializing in aromatherapy handmade bath and body products
Potter
Ridge Herb Farm | Margaret & Greg Gustafan | Ohio
* Mint Julep and Lavender Raspberry soaps, plus an herb farm to
open in 2005
HBN Members On The Move!
It's always great when a member who enjoys being a part of HBN refers a new member to the organization! This week, special thanks go out to these HBN members who referred new members to HBN during 1Q 2004!
Acordia
- call Kathy Francis at (800) 332-9256, ext. 135, to ask about HBN's members
only products liability insurance program! Learn more about our members and
their exciting activities by visiting their Web sites through
HBN's Online
Member Directory, now with 4 ways to search: (1) by
state/country; (2) by member business name; (3) by keyword search;
or (4) using our new alphabetical listings. I'm delivering an information packed presentation on the topic of
branding at the National Association For Holistic Aromatherapy 2004
World of Aromatherapy V Conference in Norfolk, Virginia on April 29,
2004. Branding blends your personality, mission, products and
services into a powerful package that elevates you above the crowded
field of competitors in the rapidly growing and ever expanding
aromatherapy market. In this informative session, I'll
cover the important topics of branding and trademarking your
business. Learn how to positively project your personality,
abilities and products into an unforgettable business brand, and
then how to obtain federal statutory trademark status for your
business so that you protect your investment into the future. NAHA has spaces left for exhibitors so click here
to learn how you can reach conference attendees with your products
and services. For conference scheduling details, click here. See you in Virginia!
New
Features At MakeYourCosmetics.com!
Register
to enjoy printable recipes, site user recipe ratings and your own
personal recipe book! HBN members are automatically registered using
their usernames and passwords! To register, just click here!!
When you visit MakeYourCosmetics.com,
it's easy to buy the ingredients you need by clicking on our Selected
Supplier links: Essential
Wholesale: pure essential oils, over 200 cosmetic bases, hundreds
of carrier/fixed oils such as meadowfoam, cranberry, jojoba and shea
butter plus a new Short Run Private Labeling Program! SunRose
Aromatics: pure essential oils (many organic), carrier oils and other
aromatherapy products, each carefully selected for quality. Check out
their new Perfumer's Emporium. The
Scent Shack: fragrance oils and soap supplies. Fragrance oils are pre-tested
in cold process, melt & pour soap, and candles, and test results are
listed at the Web site. Scents tested by
soapers for soapers! From
Nature With Love: over 1,600 ingredients and supplies, including
cosmetic ingredients, spa supplies, bath accessories and packaging
supplies!
Nyah - through HBN,
LaShonda and her products were recently featured in a nationwide
entrepreneurial magazine!
The Soap Fairy -
Scott creates wonderful soaps, teaches soapmaking classes and has a wonderful retail store in Lewes,
Delaware!
A Wild Texas Soap
Bar - Maggie makes soaps and skincare goodies celebrating the beauty of Texas
Paradise Valley
Natural Skincare
- Cindy has a fabulous line of natural skincare!
The Scent Shack
- scents, what else? And Lori and John have lots of them, plus more stuff to make your
products!
2. Branding: It's Not Just For Cows!
Branding
is perhaps the most significant tool you will ever use to increase
the value of your business as an aromatherapy expert!!
3.
Handmade Beauty Recipe Of The
Week: Foaming Oat Facial Cleanser
Foaming
Oat Facial Cleanser is an easy to make recipe that will leave your skin feeling clean,
soft and refreshed!
Bramble
Berry, Inc.: over 105 different fragrance
and essential oils (including their exclusive "Energy" and
"Relaxing"), all soap tested, soap molds and unscented soap
bases!
4. Beauty & The Business Trivia
Question: last
week's winner was Rochelle Ng of Livermore, CA. Rochelle won a bar of
Mer's Memory handmade goats milk soap made by HBN member Cedar Lane Farms!
Last Week's Question: I am a reaction between acids and alcohols occurring in essential oils that are mainly relaxing and soothing, and many of which have anti-fungal properties. A lot of me nearly always guarantees a pleasant smelling essential oil. Examples of me include bornyl acetate and lynalyl acetate. What am I?
Last Week's Answer: esters
This Week's Question: I am a chemical that occurs in essential oils. I am potentially toxic and can harm the skin when an essential oil containing me is applied topically. Examples of me are bergaptene and citronene and I occur in angelica and ammi visnaga oils, among others. What am I?
Be the first to correctly answer this week's question and win a bar of Coffee & Vanilla soap!
Please read the contest rules here before submitting your entry. Put "TRIVIA CONTEST ANSWER" in the subject line or your answer will not be considered.
While time does not permit me to respond personally to all entrants,
the winner's name will be announced in the next newsletter!
5.
The Lifestyle
CEO*™: Are You Or Aren't You? That Is The Question!
\Life.Style CEO\n. A person who owns and manages a business, not solely for financial gain, but also to enjoy the personal rewards of entrepreneurship, independence, flexibility and fun.
This
series takes a look at the qualities that seem most useful and prevalent in
successful Lifestyle CEOs. If you missed the previous installments, you can
view them here:
1.
Flexibility To be sure, there is no one core group of traits that guarantees the
success or failure of a Lifestyle CEO and her venture. In fact, one of the
best things I've noticed about independent business owners is what a diverse
group we are. Some are married and with or without children. Others are
single and with or without children. Many have enjoyed decades as successful
people in other lines of work while others are in their 20's just starting
out. We come from all walks of life with various educational backgrounds.
Thanks to the Internet, we're not even concentrated in particular areas of
the country anymore! Take a look around you at the diverse lifestyles,
priorities and talents of small business owners and you will see that there
really is no pattern. Having said that, as diverse as we are, to be successful, each of us must
display certain characteristics from time to time, like it or not. This
series of articles has attempted to identify some of the most valuable of
those characteristics. I like to collectively refer to them as the FFOSH
Factors. Here's a recap: 1. Flexibility. Because our businesses are not behemoths, we have the
freedom to be flexible. Failure to exercise it could leave us in the dust of
competitors that are either more agile or simply enormous. 2. Friends & Family. Because we are often in business alone, those closest to us
can either be our greatest downfall or the wind beneath our
wings. We don't get to choose family, but we can choose to give their comments
-- both positive and negative -- the proper perspective. We can choose
our friends, and any who are not sincerely supportive (although constructively critical
at times) should be dropped like hot
potatoes. 3. Open Mindedness. Being receptive to new possibilities is a big part of
what will keep a business fresh and fun. We can't chase down every new
thing, but we can learn to quickly judge what is and is not likely to be
worth our time and pursue those things that seem to present to the most
promising opportunities. 4. Stamina & Energy. Yes, we'd need a lot of energy and stamina to
climb Mt. Everest, but nearly as much to enjoy longevity as a small
business owner. It's not stress-free -- it's anything but!! We must maintain
energy and stamina for maximum success! 5. HUGE Thinking. No one ever got anywhere by thinking small. While, it
takes small steps to accomplish anything of substance, in business, our
reach should always exceed our grasp. In this way, we can think HUGE and
accomplish HUGE things for ourselves, our families, our communities and our
world. Consider the FFOSH Factors often and
observe how much you are called upon to display and exercise them. If
any one of them does not naturally come easy for you, that's OK; excellence
is just repetition in practice. As we grow our businesses and implement the
FFOSH Factors over and over again, they take hold and begin to be part of
the glue that binds us -- and our businesses -- together.
2.
Supportive Family Members & Friends
3.
Having & Maintaining An Open Mind
4.
Stamina
&
Energy
5. Thinking HUGE!
This week,
I'm going to tie it all together!
*The Lifestyle CEO column was formerly known as "Create The Life You Love."
Visit our suite of Web sites serving the handmade toiletries
industry:
HandmadeBeauty.com: the
leading industry trade organization
MangoButter.com:
450+ suppliers of raw materials and packaging, updated weekly!
MakeYourCosmetics.com:
ingredient encyclopedia & original cosmetics recipes
DonnaMaria.com:
sound advice for your small business, Create The Life You Love™
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