Handmade Beauty Connection
April 5, 2004


A Publication of The Handmade Beauty Network
ISSN 1530-9630 | Vol. 5, Issue 14

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1. HBN Update: Welcome New & Renewing HBN Members!
2. Branding: It's Not Just For Cows!
3. Handmade Beauty Recipe Of The Week: Foaming Oat Facial Cleanser
4. Beauty & The Business Trivia Question:  
win a bar of Coffee & Vanilla soap!
5. The Lifestyle CEO™: Are You Or Aren't You? That Is The Question!


1. HBN Update: Welcome New & Renewing HBN Members!

Bear Mountain Wicks & Suds | Molly Kort | Colorado 
* renewing member

Thistle Ridge Soap | Jamie Estes | South Carolina
* renewing member;
herbal soaps, bath salts, milk baths, fizzies, lip balms and lotion sticks

Florestas | Fernando Lima | New York
* conceptually natural products made with herbals, vegetable oils, aromatherapy essential oils and vitamins

Berkshire Butter Co. | Erica Shrader | Virginia
* chososing the purest oils, butters and extracts to handcraft our bath and body products

Willow Fairy Creations | Jenn Givler | Pennsylvania
* specializing in aromatherapy handmade bath and body products

Potter Ridge Herb Farm | Margaret & Greg Gustafan | Ohio
* Mint Julep and Lavender Raspberry soaps, plus an herb farm to open in 2005

HBN Members On The Move!

It's always great when a member who enjoys being a part of HBN refers a new member to the organization! This week, special thanks go out to these HBN members who referred new members to HBN during 1Q 2004!

Acordia - call Kathy Francis at (800) 332-9256, ext. 135, to ask about HBN's members only products liability insurance program!
Nyah - through HBN, LaShonda and her products were recently featured in a nationwide entrepreneurial magazine!
The Soap Fairy - Scott creates wonderful soaps, teaches soapmaking classes and has a wonderful retail store in Lewes, Delaware!
A Wild Texas Soap Bar - Maggie makes soaps and skincare goodies celebrating the beauty of Texas
Paradise Valley Natural Skincare - Cindy has a fabulous line of natural skincare!
The Scent Shack - scents, what else? And Lori and John have lots of them, plus more stuff to make your products!

Learn more about our members and their exciting activities by visiting their Web sites through HBN's Online Member Directory, now with 4 ways to search: (1) by state/country; (2) by member business name; (3) by keyword search; or (4) using our new alphabetical listings.


2. Branding: It's Not Just For Cows!

Branding is perhaps the most significant tool you will ever use to increase the value of your business as an aromatherapy expert!!

I'm delivering an information packed presentation on the topic of branding at the National Association For Holistic Aromatherapy 2004 World of Aromatherapy V Conference in Norfolk, Virginia on April 29, 2004. Branding blends your personality, mission, products and services into a powerful package that elevates you above the crowded field of competitors in the rapidly growing and ever expanding aromatherapy market. In this informative session, I'll cover the important topics of branding and trademarking your business. Learn how to positively project your personality, abilities and products into an unforgettable business brand, and then how to obtain federal statutory trademark status for your business so that you protect your investment into the future.

NAHA has spaces left for exhibitors so click here to learn how you can reach conference attendees with your products and services. For conference scheduling details, click here.

See you in Virginia!


3. Handmade Beauty Recipe Of The Week: Foaming Oat Facial Cleanser

Foaming Oat Facial Cleanser is an easy to make recipe that will leave your skin feeling clean, soft and refreshed!

New Features At MakeYourCosmetics.com! Register to enjoy printable recipes, site user recipe ratings and your own personal recipe book! HBN members are automatically registered using their usernames and passwords! To register, just click here!! 

When you visit MakeYourCosmetics.com, it's easy to buy the ingredients you need by clicking on our Selected Supplier links:

Essential Wholesale: pure essential oils, over 200 cosmetic bases, hundreds of carrier/fixed oils such as meadowfoam, cranberry, jojoba and shea butter plus a new Short Run Private Labeling Program!

Bramble Berry, Inc.
over 105 different fragrance and essential oils (including their exclusive "Energy" and "Relaxing"), all soap tested, soap molds and unscented soap bases!

SunRose Aromatics: pure essential oils (many organic), carrier oils and other aromatherapy products, each carefully selected for quality. Check out their new Perfumer's Emporium.

The Scent Shack: fragrance oils and soap supplies. Fragrance oils are pre-tested in cold process, melt & pour soap, and candles, and test results are listed at the Web site. Scents tested by soapers for soapers!

From Nature With Love: over 1,600 ingredients and supplies, including cosmetic ingredients, spa supplies, bath accessories and packaging supplies!


4. Beauty & The Business Trivia Question
: last week's winner was Rochelle Ng of Livermore, CA. Rochelle won a bar of Mer's Memory handmade goats milk soap made by HBN member Cedar Lane Farms!

Last Week's Question: I am a reaction between acids and alcohols occurring in essential oils that are mainly relaxing and soothing, and many of which have anti-fungal properties. A lot of me nearly always guarantees a pleasant smelling essential oil. Examples of me include bornyl acetate and lynalyl acetate. What am I?

Last Week's Answer: esters

This Week's Question: I am a chemical that occurs in essential oils. I am potentially toxic and can harm the skin when an essential oil containing me is applied topically. Examples of me are bergaptene and citronene and I occur in angelica and ammi visnaga oils, among others. What am I?

Be the first to correctly answer this week's question and win a bar of Coffee & Vanilla soap!

Please read the contest rules here before submitting your entry. Put "TRIVIA CONTEST ANSWER" in the subject line or your answer will not be considered.

While time does not permit me to respond personally to all entrants, the winner's name will be announced in the next newsletter!


5. The Lifestyle CEO*™: Are You Or Aren't You? That Is The Question!

\Life.Style CEO\n.  A person who owns and manages a business, not solely for financial gain, but also to enjoy the personal rewards of entrepreneurship, independence, flexibility and fun.

This series takes a look at the qualities that seem most useful and prevalent in successful Lifestyle CEOs. If you missed the previous installments, you can view them here:

1. Flexibility
2. Supportive Family Members & Friends

3. Having & Maintaining An Open Mind
4. Stamina
& Energy
5. Thinking HUGE!

This week, I'm going to tie it all together!

To be sure, there is no one core group of traits that guarantees the success or failure of a Lifestyle CEO and her venture. In fact, one of the best things I've noticed about independent business owners is what a diverse group we are. Some are married and with or without children. Others are single and with or without children. Many have enjoyed decades as successful people in other lines of work while others are in their 20's just starting out. We come from all walks of life with various educational backgrounds. Thanks to the Internet, we're not even concentrated in particular areas of the country anymore! Take a look around you at the diverse lifestyles, priorities and talents of small business owners and you will see that there really is no pattern.

Having said that, as diverse as we are, to be successful, each of us must display certain characteristics from time to time, like it or not. This series of articles has attempted to identify some of the most valuable of those characteristics. I like to collectively refer to them as the FFOSH Factors. Here's a recap:

1. Flexibility. Because our businesses are not behemoths, we have the freedom to be flexible. Failure to exercise it could leave us in the dust of competitors that are either more agile or simply enormous.

2. Friends & Family. Because we are often in business alone, those closest to us can either be our greatest downfall or the wind beneath our wings. We don't get to choose family, but we can choose to give their comments -- both positive and negative -- the proper perspective. We can choose our friends, and any who are not sincerely supportive (although constructively critical at times) should be dropped like hot potatoes.

3. Open Mindedness. Being receptive to new possibilities is a big part of what will keep a business fresh and fun. We can't chase down every new thing, but we can learn to quickly judge what is and is not likely to be worth our time and pursue those things that seem to present to the most promising opportunities.

4. Stamina & Energy. Yes, we'd need a lot of energy and stamina to climb Mt. Everest, but nearly as much  to enjoy longevity as a small business owner. It's not stress-free -- it's anything but!! We must maintain energy and stamina for maximum success!

5. HUGE Thinking. No one ever got anywhere by thinking small. While, it takes small steps to accomplish anything of substance, in business, our reach should always exceed our grasp. In this way, we can think HUGE and accomplish HUGE things for ourselves, our families, our communities and our world.

Consider the FFOSH Factors often and observe how much you are called upon to display and exercise them. If any one of them does not naturally come easy for you, that's OK; excellence is just repetition in practice. As we grow our businesses and implement the FFOSH Factors over and over again, they take hold and begin to be part of the glue that binds us -- and our businesses -- together.

*The Lifestyle CEO column was formerly known as "Create The Life You Love."


Visit The Handmade Beauty Connection Archives.

Visit our suite of Web sites serving the handmade toiletries industry:

HandmadeBeauty.com: the leading industry trade organization
MangoButter.com: 450+ suppliers of raw materials and packaging, updated weekly!
MakeYourCosmetics.com: ingredient encyclopedia & original cosmetics recipes
DonnaMaria.com: sound advice for your small business, Create The Life You Love™


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Donna Maria, Publisher & Editor-In-Chief, DonnaMaria@HandmadeBeauty.com
The Handmade Beauty Connection
The Handmade Beauty Network | www.HandmadeBeauty.com

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